Structural Equation Modelling of Digital Entrepreneurship, Logistics Innovation, and Digital Transformation Influence on Logistics Performance of Logistics Entrepreneurs in Thailand

This study explored the development of digital entrepreneurship construct measures in logistics entrepreneurs, analyzing a model of the casual relationships among digital entrepreneurship, logistics innovation, digital transformation, and logistics performance. The population consisted of 1,012 logistics business companies in Thailand. Data were collected using questionnaires completed by one entrepreneur, executive chairman, or executive from each company. A final sample of 322 responses was deemed usable for the analyses. The sample was split into 2 sub-samples: sample 1 (n=100) was used in the exploratory factor analysis for digital entrepreneurship, while sample 2 (n=222) was used in the confirmatory factor analysis and structural equation modelling. The results of the exploratory factor analysis identified four dimensions of digital entrepreneurship, namely digital venturing, digital proactive competition, digital existence autonomy, and digital research and development. These four new dimensions were used to describe digital entrepreneurship as the ability to create and operate a business, forming a new model to explain business transformation using advancements in digital technology. Digital entrepreneurship, logistics innovation, and digital transformation have positive influences on logistics performance at the 0.05 significance level. The results can assist: 1) the development of best practice for entrepreneurial logistics innovation; 2) the development of an organizational digital transformation strategy to develop logistics activities which meet customer needs in accordance with advancements in innovation and digital technology; and 3) strengthening of international competitiveness through improvements in logistics performance