Waitemata green : changing the public acceptance of sustainability

RESEARCH QUESTION: How can the public acceptance of sustainability be changed through using principles of hedonistic sustainability in establishing a hybrid urban farm as a dynamic public destination for Auckland? ABSTRACT: Public awareness of environmental sustainability has increased since the late twentieth century when it was recognised that the substantial deterioration of natural resources and the environment was a serious concern. Awareness, however, must develop towards acceptance, requiring a vital paradigm shift to make substantive progress. Sustainable development has made significant advances since the onset of environmental activism and the introduction of early, rudimentary sustainable options and costly eco-friendly products, yet ‘sustainability’ is still mentally associated with the need for compromise. It has become apparent that people may only accept a sustainable alternative if it is easy, affordable and attractive. To act as a catalyst for changing the public acceptance of sustainability, this research project proposes to implement Hedonistic Sustainability, creating a ‘Bio Park’ as a hybrid urban farm and public entertainment destination, encouraging the public into a positive relationship with their environment, and in turn sustainable development. This project will explore how education and entertainment can be combined in a playful manner for the public to experience a functioning urban farm as an exciting, contemporary destination, ultimately aiming to inspire people to view sustainable development in an appealing and positive light