Innovation in the education export industry

Most secondary schools in New Zealand have experienced an average drop of 40% in international student numbers since 2003. This multi-case study looks at three schools that have gone against the trend and had an increase in international student numbers during this period. The three schools involved in this multi-case study all introduced the Cambridge International Examination (CIE) qualification pathway form 2002. This study suggests that Mazzarol and Soutar’s (2002) push-pull model of international students studying at tertiary institutions could be applied to international students studying in New Zealand secondary schools. The study goes on to also suggest that the CIE could be an innovation that gives schools a competitive advantage in attracting international student, particularly students from Asian countries