Frugal innovation: Unveiling the uncomfortable reality

Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been explored from different perspectives. We know the positive side of the concept, but its negative side has remained unexplored. To gain a holistic understanding, it is important to develop balanced knowledge of the topic. Hence, this study aims to unveil some uncomfortable reality of the concept. It points out the definition dilemma, overlapping concepts, and scope of frugal innovation. It reveals the predicament associated with small firms, large firms, and policymakers. The study highlights the publication, authorship, and geographical limitations. Thus, it provides implications for theory, practice, and policy