The IRISH DISTILLERS PERNOD RICARD COCKTAIL COMPETITION took place on Monday 4th February at HOSPITALITY EXPO 2008, this new initiative between Irish Distillers Pernod Ricard and SDL Exhibitions offered hospitality staff the opportunity to improve their skills in creative drinks mixing, in direct response to the growing demand for new cocktails and exciting new drinks to suit every season. Overall first prize (a trip to represent Ireland at the International De Kuyper Cup Cocktail Competition to be held in Rotterdam, Holland on September 25th 2008) was awarded for the best long drink cocktail, which was based on Irish Distillers Pernod Ricard premium brands, points were awarded for the appearance, aroma, taste and the commercial appeal of t...