Factors Influencing Customer's Intention To Adopt Mobile Payment (MPayment) In Sarawak

The emergence of mobile technology has changed the way people live, particularly the way we make payments. Cashless payment becoming one of the popular alternative methods that Malaysian choose to make a payment and mobile payment currently are springing up in Sarawak. For this reason, this research are going to study the factors that affect the adopt intention of mobile payment in Sarawak. Four factors have been examined in this study which is perceived usefulness, perceived ease of use, perceived risk and social influence. The conceptual framework of this study was developed from the Technology Acceptance Model (TAM) to accommodate the Malaysia context. A total of 201 valid respondents within Kuching and Kota Samarahan was drawn randomly and used to study the factors that influence the adopt intention. SPSS software was used in this study to carry out several analyses which are descriptive analysis, reliability analysis, Pearson's correlation coefficient analysis and multiple linear regression. The results of the study show that perceived usefulness, perceived ease of use and social influence has a significant relationship with adoption intention on mobile payment where the intention to adopt mobile payment is not affected by perceived risk. This study provides valuable information that will be useful where social influence is the main factor that influences customer intention to adopt mobile payment in Sarawak