Pricing Multi-play Offers under Uncertainty and Competition

In a mature market, telecommunication operators try to differentiate themselves by marketing bundles offers. In this highly competitive context, operators should anticipate the strategies of their adversaries and guess the consumers' tastes, to maximize their benefits. To price their offers, operators have to deal with deep uncertainties on the other operators' cost structures, strategies, and on the consumers' preferences. We segment the market and estimate the consumers' subjective prices, on each segment. Using Game theory, we define a pricing strategy to maximize the operators' payoff, under competition. Then, introducing dynamicity, we determine a strategy of line evlution for the operator, in order to learn the consumers' preferences, while minimizing regrets resulting from frequent line changes. Finally, to market bundles, numerous operators have to establish alliances. Focusing on Mobile Virtual Network Operators (MVNOs), we determine bargaining mechanisms, which might lead the various players to earn efficient and equitable guaranteed benefits