THE INFLUENCE OF COMMUNICATION IN THE SPORTS ENTREPRENEURIAL ENVIRONMENT IN ROMANIA

“In recent decades, the revolution generated by entrepreneurship is perceived as a symbol of tenacity and success, enjoying unprecedented attention, not only at the political, economic and social levels, but also in sports. Sports entrepreneurship is interdependent and interconditioned with many factors, macro and micro, and can take the form of different businesses, depending on the stage, impact and type of focus on the commercial or social dimension. The major contribution of sports entrepreneurship to economic growth, to increasing competitiveness is today an unanimously recognized reality. The revelation of its beneficial effects in economic and social terms have radically transformed the opinions and perceptions towards entrepreneurship in sports organizations, currently considered an active and determining factor. Currently, managers in sports organizations seek to achieve better communication of the organization with employees and customers to understand, on the one hand, the needs and hopes for the organization, and on the other hand, to determine their reaction to accomplished changes. Most sports organizations that have a certain level of development, have their own formal communication channels, which are exemplified by its specific written documents, which must be respected with a sense of responsibility by the employees of the sports organization. The main means of communication in the sports entrepreneurship environment are: direct meetings, internal relations, face-to-face discussion, mobile, notice board within the organization, email or other electronic sources, presentation and others. In the modern entrepreneurial environment, knowledge, mastery and acceptance of communication becomes extremely important, it is necessary that it be approached both as a science and as an art. Effective communication, both informatively and emotionally, establishes the personal brand of a sports organization, strengthens professional relationships and partnerships and streamlines time, having a lasting effect on professional development and ensuring our path safe and stable to success.