Influences of COVID 19 Disease on the Implemented Internal Activities of Croatian Entrepreneurs

Employer Branding se prvi put spominje u ranim devedesetima. Smatra se sinonimom za interni marketing, no jedino se razlikuje po tome što je orijentiram prema jednom cilju, a to je kako se istaknuti u gomili. Snaga brenda prije svega ovisi od pozicije koju taj brend ima u svijesti potrošača u odnosu na ostale brendove. Priča o brendingu ne bi mogla ni početi bez razumijevanja ideje pozicioniranja koja je i dovela do današnje revolucije u marketinškom razmišljanju. Njegova je zadaća, bez obzira na vrstu djelatnosti, pronaći učinkovite i uspješne načine, metode i sredstva kako da poduzeće ili organizacija svojim poslovanjem udovolje interesima potrošača. Iz toga proizlazi da je unutrašnjost poslovanja glavni faktor prikupljanja stalnih potrošača. To potvrđuje činjenicu da je prepoznatljivost brenda poslodavca važna kod većine. Unatoč pojavi COVID-19 bolesti, što je samo ubrzalo razvitak, mnoga velika poduzeća su shvatila da postavljanje dobrog brenda poslodavca znači lakše zapošljavanje ili bolje zadržavanje zaposlenika, daje pozitivnu sliku vlasnicima, dioničarima, kupcima ali i dobavljačima.Employer Branding was first mentioned in the early 1990s. It is considered as a synonym for internal marketing but the only difference is that it is oriented towards one goal – how to stand out in the crowd. The strength of a brand primarily depends on the position that the brand has in the minds of consumers in relation to other brands. The story of branding could not even begin without understanding the idea of positioning that led to today's revolution in marketing thinking. Its task regardless of the type of activity is to find effective and successful ways, methods and resources how to make a company or organization meet the interests of consumers with its business. From this point of view, internal business is the main factor in gathering regular consumers. This confirms the fact that the recognition of employer branding is important for most of them. Despite the appearance of COVID-19 disease which only accelerated development many large companies have realized that setting a good Employer Branding means easier employment or better employee retention, gives a positive image to owners, shareholders, customers and supplier