FinTech's Impact on the Digitization of Banking in Croatia

Ovaj rad se bavi utjecajem digitalne transformacije te FinTech-a na bankarski sektor. Digitalna transformacija u bankarstvu može se definirati kao korištenje digitalnih tehnologija kako bi se pojednostavile bankovne transakcije i minimizirali operativni troškovi. Unutar digitalne transformacije i FinTech-a koji su promijenili način poslovanja banaka, PSD2 je revolucionarni regulatorni instrument koji omogućuje bankama da se u potpunosti transformiraju, dajući im pristup digitalnom bankarstvu istovremeno ih otvarajući konkurentima. Banke moraju biti spremne dijeliti podatke s novim industrijama te se tu pojavljuju pružatelji usluge plaćanja (PISP) i pružatelji usluge informiranja o računu (APIS). U Republici Hrvatskoj među prvima koja je u svom poslovanju odlučila primijeniti otvoreno, odnosno digitalno bankarstvo bila je Erste banka, s inovativnom aplikacijom Keks Pay koja je zahvaljujući PSD2 regulaciji probila granicu od 100 tisuća korisnika i više od 80 milijuna kuna transakcija. U Hrvatskoj se sve više pojavljuju nova trgovačka društva te njihovi inovativni financijski proizvodi poput prvog hrvatskog digitalnog novčanika Aircash. FinTech trgovačka društva imaju manji utjecaj na bankarski sektor u Hrvatskoj nego što je to na globalnoj razini.This paper deals with the impact of digital transformation and FinTech on the banking sector. Digital transformation in banking can be defined as the use of digital technologies to simplify banking transactions and minimize operating costs. Within the digital transformation and FinTech that have changed the way banks operate, PSD2 is a revolutionary regulatory instrument, which allowed a radical transformation to traditional banks providing access to digital banking and opening them up to competition. Banks must be prepared to share data with new industries as new payment service providers (PISPs) and account information service providers (APIS) are emerging. In the Republic of Croatia, Erste Bank was among the first to decide to use open or digital banking in its business, with the innovative Keks Pay application, which, thanks to PSD2 regulation, broke the limit of 100,000 users and more than HRK 80 million in transactions. New companies and their innovative financial products, such as the first Croatian digital wallet Aircash, are increasingly appearing in Croatia. FinTech companies have less influence on the banking sector in Croatia than on a global level