Satisfaction Survey about Body Care Products

Ponašanje potrošača u suvremeno doba postaje sve kompleksnije i zahtijeva nove teorijske spoznaje i istraživanja. Posebno se izazovnim smatra istraživanje i ocjenjivanje zadovoljstva potrošača, a naglasak se postavlja na fazu poslije kupovnog ponašanja. Istraživanje zadovoljstva potrošača ima strateški značaj za poduzeća, a njime se uglavnom bavi odjel marketinga i marketinški stručnjaci. Na temelju saznanja koja iz ovih istraživanja proizlaze donose se poslovne odluke, modificiraju strategije i usvajaju koncepcije poslovanja. Pri tome, cilj je ostvariti povoljne odnose s potrošačima i maksimizirati njihovo zadovoljstvo. Nivea je međunarodna marka koja uspješno upravlja ponašanjem potrošača i održava njihov zadovoljstvo. Na to utječu kvaliteta proizvoda, ali i tradicija. Ispitanici koji su sudjelovali u istraživanju pokazuju da su Niveini proizvodi za njegu tijela popularni te kako su potrošači njima uglavnom zadovoljni.In the contemporary time consumer behavior is becoming more and more complex and requires new theoretical knowledge and researches. It is hardly to research and quantify the consumer satisfaction in contemporary time. To do that, it is important to analyze the post-purchasing phase. The consumer satisfaction's researches have a strategic importance to companies. Marketing departmenta and marketing experts are dealing with this need. The generated informations from those researches help to futute business decisions, strategies and business concepts. The main goal is to achieve favorable relationships with consumers and maximize their satisfaction. Nivea is an international brand that successfully manages consumer behavior and maintains their satisfaction. This is influenced by the quality of the product, but also by tradition. Respondents who participated in the research show that Nivea's body care products are popular and that consumers are generally satisfied with them