Event management

Marketing događaja ne obuhvaća samo promociju, već i temeljito planiranje i organizaciju. Događaji su specifičan proizvod te zahtijevaju specifičan pristup pri biranju komunikacijskog spleta. Komunikacijski splet se može izabrati i provesti tek nakon što su osmišljene sve ostale aktivnosti vezane uz događaj. Bitno je napomenuti i da organizator događaja mora biti svjestan da postoji velik rizik u ovakvim pothvatima i mora biti spreman na prilagodbu uvjetima okruženja. Primjer toga je pandemija koronavirusa u kojoj je takav pristup uvelike pomogao mnogim organizatorima da smanje svoje gubitke.Event marketing doesn't only include promotion, but it also includes thorough planning and organization. Events are specific products so they require a specific approach when forming a communication mix. The communication mix can only be formed and carried out when all the other activities related to the event have already been designed. It's important to note that the organizer of the event has to be aware that there is a big risk in this kind of venture and has to be ready to adjust to the surrounding conditions. An example of that is the coronavirus pandemic during which that kind of approach helped a big number of organizers to reduce their losses