Features of advertising in the periodical Hrvatica

Tema ovog rada su obilježja oglašavanja u časopisu Hrvatica. Kroz teorijsku podlogu definiran je pojam oglasa i razvoj oglasa kroz povijest. Tijekom rada ostvaren je kratak pregled prvih novina u Hrvatskoj. S obzirom da se Marija Jurić Zagorka smatra jednom od najupečatljivijih boraca za prava žena, napravljen je kratak prikaz položaja žena u 20. stoljeću. Također je predstavljen život, rad i djelo Marije Jurić Zagorke, kao i časopis koji je temelj ovog rada.The topic of this thesis are the features of advertising in the periodical Hrvatica. The term of the advertisement and its development through history will be defined through theoretical base. Furthermore, short overview of the first newspapers in Croatia will be presented. Since Marija Jurić Zagorka was considered to be one of the most impressive fighters for women's rights, a short review of the position of women in the 20th century is demonstrated. Further through the thesis, life, work and literary works of Marija Jurić Zagorka are described and the periodical, which is the base for this thesis, is briefly introduced