Tendency to compare with others at social media users

Društvenim mrežama nazivaju se internetske stranice koje omogućavaju korisnicima objavljivanje raznih sadržaja (fotografija i videa) i oblikovanje online profila putem kojih se mogu predstavljati na način na koji žele. S obzirom da ovakve društvene mreže sadrže mnoštvo informacija, odnosno fotografija i videa korisnika, pogodne su za uspoređivanje s drugima. Budući da su Facebook i Instagram osobito pogodne mreže za procese socijalne usporedbe, cilj ovog istraživanja je bio ispitati rodne razlike u intenzitetu korištenja i ponašanju na Facebooku i Instagramu te u socijalnom uspoređivanju. Također, u istraživanju se ispitala i povezanost sklonosti socijalnog uspoređivanja i intenziteta i ponašanja na Facebooku i Instagramu. U istraživanju je sudjelovalo ukupno 324 sudionika prosječne dobi 26 godina, odnosno 204 korisnice i 108 korisnika Facebooka te 176 korisnica i 86 korisnika Instagrama. Istraživanje je provedeno putem online upitnika, a sudionici su ispunjavali Skalu sklonosti uspoređivanja s drugima, Ljestvicu intenziteta korištenja Facebooka koja je adaptirana i za ispitivanje intenziteta korištenja Instagrama te Upitnik ponašanja na Facebooku koji je, također, adaptiran za ispitivanje ponašanja na Instagramu. Obradom podataka utvrđeno je kako žene učestalije koriste Instagram u svrhu samoprezentacije u odnosu na muškarce. S druge strane, dobiveni rezultati ukazuju da se žene i muškarci ne razlikuju u emocionalnoj povezanosti s Facebookom i Instagramom, ukupnom broju Facebook prijatelja i ukupnom broju Instagram pratitelja, količini vremena dnevno provedenom na Facebooku i Instagramu te korištenju Facebooka i Instagrama u svrhu održavanja društvenih kontakata. Također, žene i muškarci se ne razlikuju u sklonosti socijalnom uspoređivanju. Analize povezanosti ukazuju kako su pojedinci koji su skloniji socijalnom uspoređivanju emocionalno povezaniji sa Facebookom i Instagramom te učestalije koriste Facebook i Instagram za održavanje društvenih kontakata. Nadalje, pojedinci koji su skloniji socijalnom uspoređivanju više vremena dnevno provode na Instagramu i učestalije koriste Instagram u svrhu samoprezentacije, dok takav primjer povezanosti nije utvrđen za Facebook.Social media are websites that allow users to post various content such as photos and videos. Also, social media users can design their online profiles and present themselves the way they want. Since such websites contain a lot of information, such as photos and videos of users, they are suitable for social comparison processes. Since Facebook is one of the most popular social media with the most users and Instagram, a social media that is particularly suitable for social comparison processes because of the options and possibilities it offers for editing content. The aim of this research was to examine gender differences in intensity and behavior on Facebook and Instagram and gender differences in social comparison. Also, examine the correlation between social comparison and the intensity and behavior on Facebook and Instagram. The research involved 324 participants with an average age of 26 years, among them 204 female users and 108 male Facebook users and 176 female users and 86 male Instagram users. The research was conducted through an online questionnaire where participants filled the Scale of Comparison with Others, The Facebook Intensity Scale, which was adapted to examine the intensity of Instagram use, and The Facebook Behavior Questionnaire, which was also adapted to examine Instagram behavior. Data analysis found that women use Instagram more often for self-presentation purposes than men. On the other hand, women and men do not differ in emotional connection with Facebook and Instagram, total number of Facebook friends and total number of Instagram followers, amount of time spent daily on Facebook and Instagram, and using Facebook and Instagram to maintain social contacts. Also, women and men do not differ in their tendency for social comparison. Moreover, the results found that individuals who are more prone to social comparisons are more emotionally connected to Facebook and Instagram and use Facebook and Instagram more often to maintain social contacts. Furthermore, individuals who are more prone to social comparison spend more time daily on Instagram and more frequently use Instagram for the purpose of self-presentation until such an example of correlation is not established for Facebook