Učinci industrije brze mode na okoliš

In a world filled with everyday new emerging trends, showstoppers and glam-all-around, fast fashion is not something new to the public. With styles changing globally every few weeks, the fashion industry has taken upon itself a few decades ago the task to satisfy the ongoing, fast demand - fast fashion came into place. A business strategy which speeds up all of its processes from usual 9-12 months to 3; a system which gives no time to its workers in any phase of the process, since it doesn’t know for time itself. As fast fashion gives enormous profits to its companies and constant new products to its customers, it also gives something to the environment: its worst. The fast fashion industry is one of the bad players which led to climate change. Negative impacts here are numerous - water usage being over the roof for production for a single pair of jeans - with also chemical usage, the on-going carbon footprint and in the end, textile waste. In every part of the production there is some kind of waste that negatively impacts the environment. This has been going on for a few decades - and it can’t go for much long. The Earth is tired. It is filled with too much waste, and ripped away from its natural goods. A needed change in the industry comes by the name of slow fashion. A solution that is all that fast fashion isn’t - responsible, long-lasting, ecological, durable, sustainable, recyclable. The name itself describes the processes - everything is much slower in comparison with the first approach, giving the production the luxury of time. Clothes are made with sustainable and responsible materials, with a more unique note, in comparison with fast fashion and its mass production. Every step of the process is aligned with the thought of goodness for the environment - since slow fashion is something that will be here for a long time, same as our nature. The whole point of this approach is to give a long-term, healthy solution that will be good for both sides - the environment, the businesses and the customers. It is much needed to start taking care of our businesses, because if we don’t, we won’t have a climate to take care of either