Business plan for the development od additional tourist activity at the Cindrić family farm

Ovaj diplomski rad se bavi pojmom ruralnog turizma i njegovim razvojem na području Republike Hrvatske sa posebnim naglaskom na Karlovačku županiju, a sve uz pomoć fondova Europske unije. Obiteljska poljoprivredna gospodarstva sve više razvijaju dopunsku djelatnost ruralnog turizma na svojim imanjima te tako povećavaju njihovu vrijednost te kroz plasman viška proizvoda i prostora kojim raspolažu podižu profitabilnost. Rad sadrži teorijske spoznaje vezane uz ruralni turizam, europske fondove i poslovni plan. Kroz poduzetnički plan temeljen na poduzetničkoj ideji autorice ovog rada prikazat će se način na koji se putem europskih fondova za razvoj ruralnih prostora može realizirati razvoj turističke ponude na obiteljskom poljoprivrednom gospodarstvu. Poslovnim planom prikazano je podizanje kvalitete smještajnih kapaciteta na gospodarstvu te proširenje ponude uvođenjem dodatnih sadržaja vožnje turističkim vlakićem. Poslovni plan kroz svoje elemente prikazuje osobne procjene i izračune autorice na temelju kojih je na kraju dan zaključni osvrt.This thesis deals with the concept of rural tourism and its development in the Republic of Croatia with special emphasis on Karlovac County, all with the help of European Union funds. Family farms are increasingly developing the additional activity of rural tourism on their farms and thus increase their value and through the placement of surplus products and the space at their disposal raise profitability. The paper contains theoretical knowledge related to rural tourism, European funds and business plan. Through an entrepreneurial plan based on the entrepreneurial idea of the author of this paper, the way in which the development of the tourist offer on a family farm can be realized through European funds for the development of rural areas will be presented. The business plan shows the raising of the quality of accommodation capacities on the farm and the expansion of the offer by introducing additional contents of the tourist train ride. The business plan through its elements shows the personal estimates and calculations of the author on the basis of which a final review is given at the end