CORPORATE CULTURE AND ORGANISATIONAL PERFORMANCE OF MULTINATIONAL CORPORATIONS: A STUDY OF DUFIL PRIMA FOODS PLC, LAGOS STATE, NIGERIA

Organisations operate in a competitive atmosphere, and if they want to stay afloat in today's market, they must overcome several obstacles that degrade their performance. This research examined Corporate Culture and Organisational Performance of Multi-National Companies. The study sort to find out how certain variables of organisational culture enhances and influences the performance of multinational companies operating in the Nigerian economy. Probability sampling technique was adopted, specially the simple random and stratified sampling technique, in the administration of comprehensive questionnaire to the employees of Dufil Prima Foods. 194 copies were administered out of which 167 were collated for analysis. The study type used was the Regression analysis to test the hypotheses through Statistical Package for Social Sciences (SPSS). The findings of the research suggested that there is a significant relationship between employee involvement and innovation, corporate individualism and creativity, workplace femininity and product quality, and culture consistency and productivity. The findings showed that all four hypotheses were significant and supported. It is important to note that every organisation has a different culture that guides their operations. The study recommends Managers to understand the extraordinary value that corporate culture brings to an organisation, whether it is a multinational corporation or an indigenous corporation. Corporate culture is the identity of every organisation and as such shows a positive impact of organisational performance