Add to ORKGAbstract The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study the traditional marketing mix with modern  mix for e-businesses. Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Interne
The relevance of the analyzed issue is caused by the need to study the process of transformation of ...
With the unprecedented growth technology in the global world, the internet plays a paramount role in...
The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing ...
One of the most ubiquitous aspects of the marketing landscape is the concept of a marketing mix. The...
<p class="p1">Original Published Abstract</p><p class="p1"><em>Considering the importance of marketi...
E-marketing strategy is normally based and built upon the traditional 4 P\u27s (Product, Price, Prom...
This paper examines some of the changes which are occuring in marketing practice as a result of the ...
E-Marketing is a function of marketing, It is enevitable for marketing to use technology to carry ou...
: The introduction of the Internet into our lives has brought many opportunities that affected also...
In information era, the use of internet is increasingly high in business companies and organizations...
The article provides information on the evolution of electronic business strategies including the be...
The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing ...
The marketing mix paradigm, in its famous version of the 4 Ps, went all the way through the evolutio...
E-marketing is an important area for leading edge businesses. The paper discusses new and practical ...
E-commerce portals are increasing exponentially in terms of both business and data. Many organizatio...
The relevance of the analyzed issue is caused by the need to study the process of transformation of ...
With the unprecedented growth technology in the global world, the internet plays a paramount role in...
The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing ...
One of the most ubiquitous aspects of the marketing landscape is the concept of a marketing mix. The...
<p class="p1">Original Published Abstract</p><p class="p1"><em>Considering the importance of marketi...
E-marketing strategy is normally based and built upon the traditional 4 P\u27s (Product, Price, Prom...
This paper examines some of the changes which are occuring in marketing practice as a result of the ...
E-Marketing is a function of marketing, It is enevitable for marketing to use technology to carry ou...
: The introduction of the Internet into our lives has brought many opportunities that affected also...
In information era, the use of internet is increasingly high in business companies and organizations...
The article provides information on the evolution of electronic business strategies including the be...
The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing ...
The marketing mix paradigm, in its famous version of the 4 Ps, went all the way through the evolutio...
E-marketing is an important area for leading edge businesses. The paper discusses new and practical ...
E-commerce portals are increasing exponentially in terms of both business and data. Many organizatio...
The relevance of the analyzed issue is caused by the need to study the process of transformation of ...
With the unprecedented growth technology in the global world, the internet plays a paramount role in...
The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing ...