SERVOQUAL ANALYSIS OF TOURISM IN INDIA

Globally, the travel, tourism and hospitality industry is one of the largest service industries in terms of revenue generation and foreign exchange earnings, contributing over 9% to global GDP. It is also one of the largest employment generators in the world. An estimated 235 million people work directly or in related sectors, accounting for more than 8% of global employment. Travel, tourism and hospitality industry is an integral part of the economy. The sector accounts for around 8.0% of India's GDP. It is a significant employment generator and a substantial contributor towards foreign exchange earnings of the country. India's share in the global travel and tourism industry (in terms of international tourism receipts) is around 1.2%; it however holds immense potential, given the country's rich history, and cultural and geographical diversity. It is an attempt to develop tourism in Shivamogga and to harness full potential of the industry; GoI has taken several measures from time to time. Formulation of the tourism policy and various initiatives to promote tourism infrastructure development and marketing and promotion activities