AI IMPLEMENTATION AND USAGE : A qualitative study of managerial challenges in implementation and use of AI solutions from the researchers’ perspective.

Artificial intelligence (AI) technologies are developing rapidly and cause radical changes in organizations, companies, society, and individual levels. Managers are facing new challenges that they might not be prepared for. In this work, we seek to explore managerial challenges experienced while implementing and using AI technologies from the researchers’ perspective. Moreover, we explore how appropriate ethical deliberations should be applied when using big data concerning AI and the meaning of understanding or defining it. We describe qualitative research, the triangulation that includes related literature, in-depth interviews with researchers working on related topics from various fields, and a focus group discussion. Our findings show that AI algorithms are not universal, objective, or neutral and therefore researchers believe, it requires managers to have a solid understanding of the complexity of AI technologies and the nature of big data. Those are necessary to develop sufficient purchase capabilities and apply appropriate ethical considerations. Based on our results, we believe researchers are aware that those issues should be handled, but so far have too little attention. Therefore, we suggest further discussion and encourage research in this field.