In the era of globalization, business development has been marked by various types of competition. To meet increased competition from the company to implement a marketing program established in the marketing mix consists of product, price, place and promotion. While consumer products is an important consideration before making a purchasing decision. Product attributes are inherent to a product. Hypothesis testing by t test showed that the free variables that significantly influence the purchase decision is the design, brand and quality. While the price does not significantly influence the decision to purchase brand ink type open face helmet in students of SMK Negeri 1 Magetan. Then, through the F test is known that the product attributes si...
Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh inovasi produk terhadap citra merek produk k...
Competition between adventure product is very tight, from local brands to international brands all t...
Purchasing decisions are thoughts where individuals evaluate various choices and decide on a product...
In the era of globalization, business development has been marked by various types of competition. T...
This study aims to (1) analyze the significance of the effect of the advantages of brand image to bu...
In the past three years, the motorcycle industry in Indonesia has increased. It affects the growth o...
ABSTRAKThis study aims to determine the influence of brand image, product quality and promotion of c...
This study aims to determine the influence of brand image, product quality and promotion of consumer...
Abstract Sholikhah, Ilmiatus, 2018. Pengaruh kualitas produk dan harga terhadap keputusan pembeli...
Against the background of women's need for cosmetic and skin care products which are increasing and ...
ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze...
This study aims to determine the effect of Brand Ambassador, Korean Wave and Product Quality on Pond...
Tujuan dalam penelitian ini adalah untuk mengetahui apakah citra merek, varian produk, dan kualitas...
Purpose — This study aims to investigate the factors influencing the purchasing decisions of cosmeti...
This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Produc...
Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh inovasi produk terhadap citra merek produk k...
Competition between adventure product is very tight, from local brands to international brands all t...
Purchasing decisions are thoughts where individuals evaluate various choices and decide on a product...
In the era of globalization, business development has been marked by various types of competition. T...
This study aims to (1) analyze the significance of the effect of the advantages of brand image to bu...
In the past three years, the motorcycle industry in Indonesia has increased. It affects the growth o...
ABSTRAKThis study aims to determine the influence of brand image, product quality and promotion of c...
This study aims to determine the influence of brand image, product quality and promotion of consumer...
Abstract Sholikhah, Ilmiatus, 2018. Pengaruh kualitas produk dan harga terhadap keputusan pembeli...
Against the background of women's need for cosmetic and skin care products which are increasing and ...
ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze...
This study aims to determine the effect of Brand Ambassador, Korean Wave and Product Quality on Pond...
Tujuan dalam penelitian ini adalah untuk mengetahui apakah citra merek, varian produk, dan kualitas...
Purpose — This study aims to investigate the factors influencing the purchasing decisions of cosmeti...
This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Produc...
Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh inovasi produk terhadap citra merek produk k...
Competition between adventure product is very tight, from local brands to international brands all t...
Purchasing decisions are thoughts where individuals evaluate various choices and decide on a product...