DAMPAK PANDEMI COVID 19 TERHADAP PENDAPATAN PEDAGANG PASAR SUMBERREJO BOJONEGORO

Abstrak Penyebaran virus corona yang semakin meluas berdampak pada beberapa sektor di Indonesia, termasuk sektor ekonomi. Salah satu pelaku usaha dalam bidang ekonomi adalah pedagang pasar. Pasar menjadi tempat transaksi jual beli berbagai kebutuhan sehari hari yang ikut merasakan dampak pandemi ini. Tak terkecuali juga pasar Sumberrejo yang memang merupakan pusat jual beli bagi beberapa kecamatan di sekitarnya karena lokasinya yang strategis. Adanya pandemi ini membuat peneliti melakukan tindakan yang bertujuan untuk mendeskripsikan dampak pandemi Covid-19 terhadap pendapatan pedagang di pasar Sumberrejo. Penelitian ini mendeskripsikan dampak Covid-19 terhadap pendapatan pedagang di pasar Sumberrejo Kabupaten Bojonegoro. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Penentuan sampel menggunakan teknik purposive sampling. Sebanyak 18 pedagang yang menjual barang di pasar Sumberrejo digunakan sebagai sampel penelitian. Data meliputi umur, jenis kelamin, pendapatan, lokasi toko/ruko di pasar Sumberrejo, lama durasi berdagang yang dilakukan sebelum dan saat pandemi, melalui wawancara terstruktur dan observasi. Analisis data dilakukan dengan cara deskriptif kuantitatif. Hasil penelitian mengungkapkan bahwa selama pandemi berlangsung pendapatan pedagang pasar Sumberrejo mengalami penurunan. Penurunan disebabkan peraturan pemerintah yang membatasi kegiatan masyarakat dan pembatasan jam operasional bagi pedagang pasar Sumberrejo, akhirnya menyebabkan pasar menjadi sangat sepi dan daya beli dari masyarakat menurun. Pedagang mengalami penurunan pendapatan yang bervariasi mulai dari 10% hingga 80%. Jam kerja pedagang mengalami perubahan menyesuaikan kebijakan dari pemerintah sehingga tidak dapat mempertahankan pembeli. Kata Kunci :Covid 19, Pedagang, Pendapatan Abstract The increasingly widespread spread of the corona virus has an impact on several sectors in Indonesia, including the economic sector. One of the entrepreneurs in the economic field is a market trader. The market is a place for buying and selling transactions for various daily needs who are also feeling the impact of this pandemic. The Sumberrejo market is no exception, which is a buying and selling center for several sub-districts around it because of its strategic location. The existence of this pandemic made researchers conduct actions aimed at describing the impact of the Covid-19 pandemic on the economic conditions of traders in the Sumberrejo market. This study describes the impact of Covid-19 on the income of traders at the Sumberrejo market, Bojonegoro Regency. This research is a quantitative research with survey method. Determination of the sample using purposive sampling technique. A total of 18 traders selling goods in the Sumberrejo market were used as research samples. The data includes age, gender, income, location of shops/shops in the Sumberrejo market, the duration of trading carried out before and during the pandemic, through structured interviews and observations. Furthermore, data analysis was carried out by means of quantitative descriptive. The results of the study revealed that during the pandemic the income of Sumberrejo market traders decreased. This is because of government regulations that limit community activities and restrictions on operating hours for Sumberrejo market traders, eventually causing the market to become very quiet and the purchasing power of the community decreases. Merchants experienced a decrease in income that varied from 10% to 80%. Traders' working hours have changed according to government policies so that it was unable to maintain the number of buyers. Keywords: Covid 19, Traders, Incom