ANALISIS SWOT KEKALAHAN FITRIANI PEMAIN BULU TANGKIS TUNGGAL PUTRI INDONESIA PADA SEA GAMES 2019

Abstract Fitriani is one of Indonesia's representative badminton athletes who appeared at the 2019 SEA Games. In one of her matches, Fitriani faced Vietnam's representative, Vu Thi Trang. This study aims to analyze the strengths, weaknesses, opportunities, and threats in Fitriani's match against Vu Thi Trang at the 2019 SEA Games. The method used in this study is ex-post facto with procedural SWOT analysis research. SWOT analysis is an analysis to examine the strengths, weaknesses, opportunities and threats of the players. The results of the analysis of this study are as follows: 1) In terms of strength, Fitriani has good footwork and cardiovascular agility to play a variety of games. Apart from that, Fitriani also moved quickly from one side of the court to the other, making it easier for her to do drop shots and netting; 2) In terms of weakness, Fitriani was in a hurry to end the match which affected his focus and caused unforced errors. Technically, Fitriani often makes mistakes when doing backhand. In addition, Fitriani often has difficulty returning the kok, both in return smash and return service; 3) In terms of opportunities, Vu Thi Trang has the agility and footwork that is not very good. Even though Vu Thi Trang's power is quite large, Vu Thi Trang's cardiovascular system runs out quickly so that it can be utilized by playing more defensively; and 4) In terms of threat, Vu Thi Trang has a strong power or arm muscles. Most of the full smashes he did were unable to be returned by Fitriani. Keywords: SWOT, badminton, Fitriani