Analysis and comparison of the business crisis on the examples of companies in the Republic of Croatia and the world

Sva poduzeća nastoje prema najboljem modelu voditi posao kako bi osigurala što je moguće veću dobit te opće zadovoljstvo svih svojih zaposlenika i zajednice u kojoj posluju. Činjenica je kako svako poduzeće, bez obzira na dobro poslovanje u dužem periodu, strateški odabrano vodstvo te visokokvalitetan i osposobljen kadar, doživi barem jednom, a često i više puta, neku kriznu situaciju. Krizne situacije mogu biti posljedice ekonomskih promjena na tržištu i neefikasnog poslovanja poduzeća ili mogu biti prouzrokovane iznenadnim prirodnim katastrofama. Također, postoje krize vezane uz reputaciju poduzeća, krize uzrokovane psihopatološkim ponašanjem, krize vezane uz ljudske resurse, fizičke krize te informacijske krize. S obzirom na navedeno, predmet diplomskog rada je krizni menadžment, odnosno upravljanje krizom te poimanje važnosti upravljanja krizom i kriznog komuniciranja. Također, predmet istraživanja je identifikacija uzroka i simptoma poslovnih kriza i kriza uzrokovanih drugim uzrocima na primjerima te analiza postupaka koje su poduzeća činila nakon nastanka krize s ciljem saniranja nastale štete. Analizirana su poduzeća Agrokor i Croatia Airlines koja su pogođena poslovnim krizama te poduzeća Ikea te Germanwings koja su se našla u kriznim situacijama koje su utjecale na poslovanje. Analizom navedenih poduzeća prikazane su razlike, odnosno uzroci i posljedice, između ekonomske krize u poduzeću te ostalih kriza koje nisu direktna posljedica ekonomskih djelovanja. Također, u sklopu izrade diplomskog rada napravljeno je istraživanje o važnosti uloge kriznog menadžmenta u hrvatskim poduzećima u kontekstu krize.All companies strive to find the best way to do business in order to maximize profits and overall satisfaction for all their employees and the community in which they operate. The fact is that every company, regardless of its good business performance over a long period, strategically selected management and high quality and qualified personnel, experiences crisis at least once, and often several times. Crises can be the result of economic changes in the market and inefficient business operations of the company or may be caused by sudden natural disasters. Also, there are crises related to corporate reputation, crises caused by psychopathological behavior, crises related to human resources, physical crises and information crises. The subject of this master thesis is crisis management and understanding of the importance of crisis management and crisis communication. Also, the subject of the research is to identify the causes and symptoms of business crises and crises caused by other causes, and to analyze the actions undertaken by companies after the onset of the crisis in order to remedy the damage. In this master thesis were analyzed companies Agrokor and Croatia Airlines which were affected by business crises, as well as Ikea and Germanwings, which found themselves in crisis situations that affected business. The analysis of the mentioned companies shows the differences, and the causes and consequences, between the economic crisis in the company and other crises that are not a direct consequence of economic activities. Also, as part of the master thesis was made a research on the importance of the role of crisis management in Croatian companies in the context of the crisis