IMPORTANCE OF INTERNET SALES FOR SMALL ENTERPRISES IN TRADE

Danas u svijetu prodaja putem Interneta kao oblik prodaje izuzetno je važna za poslovanje svih poduzeća u trgovini, te gotovo svako poduzeće u današnje vrijeme koristi Internet kao kanal prodaje. Činjenica je da ako poduzetnik želi ostvariti postavljene ciljeve u prodaji i voditi uspješno poduzeće potrebno je prodaju prošiti na Internet. Kada poduzeće odluči uvesti prodaju putem Interneta mora biti svjesno prednosti i nedostataka s kojima se susreće. Prednost prodaje putem Interneta za poduzetnika prije svega proizlazi iz mogućnosti trgovanja bez fizičke prisutnosti uključenih strana, ali i bez fizičkog postojanja same trgovine. Polazna točka za uspješnu prodaju putem Interneta je jasno i koncizno osmišljena Internet trgovina. Ovaj rad prikazuje važnost prodaje putem Interneta, s naglaskom na mala poduzeća u trgovini. U sklopu diplomskog rada provedeno je i istraživanje o važnosti prodaje putem Interneta za mala poduzeća u trgovini. Istraživanje je rađeno putem Google obrasca, a sudjelovao je 193 ispitanika. Istraživanjem se pokazalo da ispitanici koriste Internet trgovinu, koje su njihove navike u vrijeme pandemije COVID 19 virusa, te na koji način će u budućnosti koristi za kupnju.In today's world, e-commerce as a form of sales is extremely important for the business of all companies in the trade, and almost every company today uses the Internet as a sales channel. The fact is that if an entrepreneur wants to achieve the set goals in sales and run a successful company, it is necessary to sell via Internet. The company should be aware of the advantages and disadvantages it faces when it decides to implement e-commerce. The advantages of e-commerce for an entrepreneur primarily arises from the possibility of trading without the physical presence of the parties involved, but also without the physical existence of the trade itself. The starting point for successful e-commerce is a clearly and concisely designed online store. This paper illustrates the importance of e-commerce, with an emphasis on small businesses in the store. Research on the importance of e-commerce for small business in trade was performed as a part of this thesis. 193 respondents participated in research and the results of research have shown that respondents use the Internet store, what their habits are at the time of the COVID 19 virus pandemic and how will they benefit from the purchase in the future. To conduct the research the Google form was used