POTRAŽNJA I NJENE DETERMINANTE NA SPLITSKOM TRŽIŠTU STANOVA : Diplomski rad

Stanovanje je temeljna ljudska potreba, stoga je kupnja stana ili nekog njegovog supstituta jedno od najvažnijih životnih odluka. To su uvelike prepoznali i ispitanici provedenog anketnog istraživanja na uzorku od 119 ispitanika. Iz njega se došlo do zaključka kako je namjera o kupnji stana u skoroj budućnosti najveća kod zaposlenih osoba u braku s višim mjesečnim primanjima i starosne dobi iznad 25 godina. Pored najvećeg interesa za kupnjom stana u Splitu, vlada veliki interes i za kupnjom stanova u Solinu i Podstrani. Okolica Splita nije nužno privlačna isključivo osobama s nižim dohotcima što je vidljivo iz provedenog testiranja hipoteza. Ispitanici s višim dohocima zainteresirani su i za kupnju stana u okolici Splita. Ipak, okolica Splita izglednija je opcija za osobe mlađe životne dobi. Što se tiče osobnih preferencija, ispitanicima je pri kupnji stana najmanje bitna blizina zabavnog sadržaja, dok su najbitnije stavke lokacija stana, dobra prometna povezanost i dostupnost parking mjesta. Iz prikupljenih sekundarnih podataka jasno je kako su cijene stanova u Splitu najviše, dok su najniže u Sinju i Kaštelima. Također, nijedan ispitanik se nije izjasnio kako razmatra ili bi razmotrio kupnju stana u Sinju. Stoga, donošenje odluke o kupnji stana je kompleksan proces koji uzima u obzir mnoštvo čimbenika koji se mogu izraziti kao ekonomske, demografske i osobne determinante potražnje.Housing is a basic human need, so buying an apartment or a substitute is one of life's most important decisions. This was largely recognized by the respondents of the survey conducted on a sample of 119 respondents. From it, it was concluded that the intention to buy an apartment in the near future is greatest among married and employed persons with higher monthly incomes and over 25 years of age. In addition to the greatest interest in buying an apartment in Split, there is great interest in buying apartments in Solin and Podstrana. The area around Split is not necessarily attractive only to people with lower incomes, which is evident from the conducted hypothesis testing. Respondents with higher incomes are also interested in buying an apartment in Split area. However, the Split area is a more likely option for younger people. In terms of personal preferences, respondents are least interested in the proximity of entertainment when buying an apartment, while the most important items are the location of the apartment, good transport links and the availability of parking spaces. From the collected secondary data, it is clear that the prices of apartments in Split are the highest, while they are the lowest in Sinj and Kaštela. Also, none of the respondents stated that they were considering or would consider buying an apartment in Sinj. Therefore, making a decision to buy an apartment is a complex process that takes into account a multitude of factors that can be expressed as economic, demographic and personal determinants of demand