CORPORATE ENTREPRENEURSHIP

Predmet ovog Završnog rada je korporativno poduzetništvo. Upoznalo se s pojmom samog poduzetništva, te su se dale sličnosti i razlike između poduzetnika i intrapoduzetnika. Detektirane su prednosti i nedostaci ulaska u poduzetništvo, kao i faze njegovog razvoja. Dan je teorijski prikaz korporativnog poduzetništva, te njegova važnost i utjecaj koji ima na poslovanje poduzeća. Napravljena je analiza korporativnog poduzetništva u Republici Hrvatskoj na primjeru Adris grupe d.d. Radi se o jednoj od vodećih hrvatskih i regionalnih kompanija koja je tržišni lider po kriterijima profitabilnosti i inovativnosti. Grupacija je razdvojena po strateškim poslovnim jedinicama, opisan je njen odnos prema zaposlenicima kao i zastupljenost društveno odgovornog poslovanja.The subject of this study is corporate entrepreneurship. The concept of entrepreneurship itself was introduced, and similarities and differences between entrepreneurs and intra-entrepreneurs were given. The advantages and disadvantages of entering entrepreneurship were detected, as well as the stages of its development. A theoretical overview of corporate entrepreneurship is given, as well as its importance and impact on business operations. An analysis of corporate entrepreneurship in the Republic of Croatia was made on the example of Adris grupa d.d. It is one of the leading Croatian and regional companies which is the market leader in terms of profitability and innovation. The group is divided into strategic business units, its attitude towards employees is described, as well as the representation of socially responsible business