VIRTUALNA I PROŠIRENA STVARNOST TE NJIHOVA PRIMJENA NA PODRUČJU TURIZMA : Završni rad

U ovom završnom radu opisane su virtualna i proširena stvarnost te njihova primjena u turizmu, ili toĉnije, kulturnom turizmu. Nakon objašnjene kratke povijesti nastanka proširene i virtualne stvarnosti, utvrĊene su glavne razlike izmeĊu njih. Najveća razlika se oĉituje u tome da proširena stvarnost na neki naĉin ''nadopunjuje'' okolinu, odnosno, dodaje nove objekte u već postojeći svijet, dok virtualna stvarnost kreira potpuno novo okruţenje. Osim njihove primjene na raznim podruĉjima znanosti poput medicine, arhitekture i sliĉno, zasigurno najpopularniju primjenu ima u podruĉju zabave, konkretno, videoigara. Što se tiĉe kulturnog turizma, ne moţe se toĉno odrediti vrijeme i mjesto nastanka jer se svako putovanje moţe okarakterizirati kao kulturno, obzirom da putnici svjesno ili nesvjesno upoznaju drugu kulturu kroz samo putovanje. Grad Trogir obiluje mnogim znamenitostima koje su prikazane kroz projekt virtualne šetnje gradom. Posjetitelji uz pomoć svojih mobilnih ureĊaja i aplikacije za proširenu stvarnost, kao i sa naoĉalama za virtualnu stvarnost, mogu vidjeti kakav je grad bio prije nekoliko stotina godina. Gledajući s ekonomskog aspekta, za provedbu i uspješnost takvih virtualnih izleta izraĊene su PESTLE i SWOT analiza, zajedno s marketing miksom.This final paper describes virtual and augmented reality and their application in tourism, or more precisely, cultural tourism. After explaining a brief history of the emergence of augmented and virtual reality, the main differences between them have been identified. The biggest difference is that augmented reality in some way "complements" the environment, in fact, it adds new objects to the already existing world, while virtual reality creates a completely new environment. Apart from their application in various fields of science such as medicine, architecture and the like, it is certainly the most popular application in the field of entertainment, specifically, video games. As far as cultural tourism is concerned, the time and place of origin cannot be determined precisely because each trip can be characterized as cultural, given that travelers consciously or unconsciously get to know another culture through the trip itself. The city of Trogir abounds in many sights that are shown through the project of a virtual walk through the city. Visitors with the help of their mobile devices and augmented reality applications, as well as with virtual reality glasses, can see what the city was like a few hundred years ago. From an economic point of view, for the implementation and success of such virtual trips, PESTLE and SWOT analyzes were made, along with a marketing mix