PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad

Kupovne navike potrošača predmet su promatranja mnogih marketinških stručnjaka te se preko njih pokušava što bolje razumjeti kako potrošači donose odluke o kupovini. Razvojem interneta razvija se i Internet trgovina, u kojoj potrošači također imaju određeno kupovno ponašanje. Globalna pandemija koronavirusa utjecala je na svaki aspekt života ljudi pa tako i na njihove kupovne navike. Ovaj rad bavi se proučavanjem na koji način i u kojoj mjeri je pandemija promijenila kupovne navike potrošača u Internet kupovini te je zbog toga provodeno empirijsko istraživanje na temelju čijih rezultata je donesen zaključak.Consumer shopping habits are the subject of observation by many marketing experts and through them they are trying to understand how consumers make their purchasing decisions. With the development of the Internet, Internet shopping is also growing in which consumers also have certain shopping behavior. The global coronavirus pandemic has affected every aspect of people's lives and thus their shopping habits. This paper is about the study of how and to what extent the pandemic has changed the shopping habits of consumers in online shopping. Therefore, an empirical research was conducted and the conclusion was made based on the obtained results