THE IMAGING AS A SELF-EXISTENCE ON INSTAGRAM Dramaturgy Studies Imaging As A Self-Existence On Instagram Among Bandung City Students

This study is entitled "The Imaging as a Self-Existence on Instagram" (A Dramaturgy Study Imaging as a Self-Existence on Instagram among Bandung City Students). The research data was collected from 15 people as core informants and 1 people as expert informant. The aim of the study was to investigate the development of self-existence, find the form of the front stage, back stage, and the meaning of self-existence among student at Instagram. Dramaturgy theory by Erving Goffman was conducted in this study. The method used in this research is descriptive qualitative method. Stages as literature and field studies consist of in-depth interviews, observation, documentation, and triangulation used in this study. The result of the analysis shows that: Instagram social media used as a media for self-presentation for its users. The students used the social media to get impressions in accordance with what they want and get an award from others. Furthermore, the form of self-existence shown can be seen from the posts posted on Instagram including photos of daily activities with friends, upload a popular cafe, upload when shopping branded items, and vacation spots. While the backstage, most of them are shown contradictive situation. Analyzing situation at the social media by using other theories like integrated media communication and symbolic interactionism are suggested for further research. Keyword: Dramaturgy, Self-Existence, Instagram, Qualitative Method, Medi