STRATEGI KOMUNIKASI KONTROL JEJARING KEBIJAKAN DALAM GERAKAN BERSAMA RAKYAT ATASI KAWASAN PADAT KUMUH DAN MISKIN (GEBRAK PAKUMIS) DI KABUPATEN TANGERANG

Housing and settlements have a very fundamental role in Indonesian people's life. Considered the problem that often occurs is the level of housing needs that unbalanced with the level of regional capacity in providing habitable housing. As a result, a residential area will receive a load that exceeds the carrying capacity of its environment and tends to become a slum. The problem of settlements is serious because it will cause a fatal pocket of poverty and then cause various social problem beyond the government's ability to handle and monitor it. The Tangerang Regency government tries to clean up uninhabitable houses through the GEBRAK PAKUMIS Program. The main focus of this program is to improve the water and sanitation sector with a focal point in improving the quality of houses because a poor sanitation system is a major factor in the formation of slum areas. This study aims to analyze and find theoretical answers to the principles of policy networks and obtain new concepts about policy networks. This research uses descriptive qualitative methods, data collection techniques using interviews, observation, and documentation. One of the problems that are the basis for the failure of this program is the procedure. Based on the problems faced by residents as recipients of house renovation assistance, environmental development, and community empowerment, the right communication strategy is a solution to communicate the benefits of the program to the beneficiary residents. Therefore, the communication strategy solution offered in this study is as a stimulant for local government to provide populist socialization to residents to bring citizens to ease in taking procedures in this program. Keyword: Communication strategy, Gebrak Pakumis Slums, Policy Networ