The Scopic Feast of Heritage and the Invention of Unthreatening Diversity in Neoliberal Cities

This article explores the role that heritage might play in the representation of ‘difference’, within the context of neoliberal cities. The case is a large-scale urban change in the former working-class neighborhood of Gamlestaden, Sweden. Interviews and on-site observations revealed how authorized heritage practices can enable the celebration of particular social and cultural values, while naturalizing the erasure of others. People’s cultural diversity, and diverging interpretations of the past, have been guided by the power of heritage into a process of subjectification, according to which only ‘unthreatening’ forms of cultural diversity were celebrated and revealed legitimate. The ‘fetishized’ difference and particular historical records have served to conceal the political interest at stake in its’ production and maintenance, and led to a politicised representation of cultural diversity through what Annie Coombes’ terms ‘scopic feast’. All this was made possible through BID, the first neoliberal business improvement district model in Sweden, and its investment in a deeply rooted process of heritageisation. Uncritical engagement with difference in the context of heritage management and neoliberal urban development, make it appear almost natural to erase the cultural values that fall outside the authorized narrative of value