Study of traditional markets in Kotamobagu (case study of Kotamobagu matching market)

The problem of the traditional market in the big cities in Indonesia has never ceased. The market is dirty, muddy, gutters/channels are not running well, dark, stuffy, easy to burn, many pickpockets and thieves, flies, traffic jam, no parking lot, empty kios, the location are not strategic and low-quality buildings. The condition of the market environment observed from the facilities and infrastructure, clean and market management, respondent’s opinion concerning of their location of the market according to the buyer as well as the seller in Kotamobagu Serasi Market and to know the buyer’s perception of the traditional market compared to the supermarket. To answer the purpose of this research, the primer data and secondary data have been used which are directly obtained at the field, utilizing the purpose and sampling technique as well as direct observation of the market’s activity. The method of analysis is descriptive revealing the result of data processing with the model of qualitative comparative percentage. The result indicates that a great part of buyers Kotamobagu Serasi Market is the people living around the market or having their residence not far from the location of the market