Comparing and Using Different Media Formats on Informational Health Web Pages

The goals for publishing health communication could range from helping people understand more about a topic, to helping people remember information long-term or encouraging behavior change. Thus, it would be helpful for those individuals developing health websites to know specifically the research related to the effectiveness of different media formats to convey health messages. This research might not be evident or known to many individuals working in this industry. This project reveals research studies that have been conducted that compare the effectiveness of different media formats such as visuals, video and audio used to convey a health message.Master of Arts in Digital Communicatio