Consumption habits and shopping behavior of Generation Z

The study hopes to define the most obvious consumption habits of Generation Z people. The research aims to describe a typical customer pattern of Generation Z people where their shopping behavior can be clearly displayed. This research seeks to conclude the difference between Generation Z people from United States and China in terms of consumption habit reflected by related data. According to the data analysis method, this research uses a quantitative data analysis method based on source data from social media platforms. The research seeks to provide a deep understanding of Generation Z people in the aspect of consumption, which may help to design products, advertisements and delivery methods. Machine learning models include regression models and classification models are built to help user behavior prediction and the construction of consumer recommendation systems.Master of Science in Information Scienc