Analysis of the procurement and sales process on a selected example

Ovaj završni rad obuhvaća analizu pojmova nabave i prodaje, kao i provedeno istraţivanje na primjeru poduzeća Menal usluge d.o.o. Nabava i prodaja kljuĉne su funkcije svakog poduzeća. Menal usluge d.o.o. kao društvo s ograniĉenom odgovornošću ima posebnu organizacijsku strukturu pa je provedena analiza cjelokupnog poslovanja radi prikazivanja organizacijske strukture odjela nabave i prodaje. Svrha analize je pronaći mogućnosti daljnjeg poboljšanja poslovanja. SWOT analiza i analiza uskih grla daje uvid u konkurentske prednosti i najveće nedostatke u poslovanju. Osnovni problem poduzeća nalazimo u izostanku nabave luksuznih mobilnih ureĊaja. Završetak završnog rada donosi analizu provedenog istraţivanja na primjeru spomenutog poduzeća. Mogućnosti rasta postoje u vidu proširenja usluga koje poduzeće nudi u svojim prodavaonicama, informatizacije poslovanja, kao i proširenja ponude proizvoda.This Bachelor´s Thesis covers the analysis of the concepts of purchase and sale, as well as the research conducted on the example of Menal usluge d.o.o. Purchasing and selling are key functions of every company. Menal usluge d.o.o. as a limited liability company has a special organizational structure, so analysis of the entire business was conducted in order to show the organizational structures of the procurement and sales department. The purpose of the analysis is to find opportunities to further improve the business. SWOT analysis and bottleneck analysis provide insight into competitive advantages and the biggest disadvantages in business. Main problem of the company is in the procurement of luxury mobile devices. Completion of Thesis brings an analysis of the conducted research. Opportunities for growth exist in the form of expanding the services that the company offers in its stores, business informatization, as well as expanding the product range