POLITICAL MARKETING TRENDS IN THE LAST DECADE

Tema ovog rada je Politički marketing. Cilj ovoga rada je objasniti i istražiti osnovne pojmove vezane za marketing i politički marketing. Marketing koji djeluje na političkom tržištu je politički marketing. Glavni cilj marketinga je zadovoljiti birača. Rješavanjem njihovih problema stvara se naklonost birača. Birači su ti koji odabiru što im najviše odgovara od toga što stranka nudi. Političke stranke moraju opravdati svoje povjerenje prema biračima uključujući ih u određene aktivnosti, da bi stvorili jaku i moćnu stranku. Marketing koji je dobar znači uspjeh tvrtke da postigne ono što im je potrebno te da ispuni njihove želje. Kada govorimo o političkom marketingu, to je proces kojim političke stranke na čelu sa svojim kandidatom svoje ideje usmjeravaju prema biračima da bi zadovoljili njihove potrebe i tako stekla njihova podrška.The topic of this paper is Political Marketing. The aim of this paper is to explain and explore the basic concepts related to marketing and political marketing. Marketing that operates in a political market is political marketing. The main goal of marketing is to satisfy voters. Solving their problems creates voter favor. Voters are the ones who choose what suits them best from what the party has to offer. Political parties must justify their trust in voters by involving them in certain activities, in order to create a strong and powerful party. Marketing that is good means the success of the company to achieve what they need to fulfill their desires. When we talk about political marketing, it is the process by which political parties, led by their candidate, direct their ideas towards the voters in order to meet their needs and thus gain their support