This study examines direct-to-consumer (DTC) advertising by comparing the views of urban senior citizens to rural consumers; the study, therefore, compares two groups that frequently use prescription drugs. The findings reveal that older urban consumers are less likely to believe that DTC advertising accurately portrays side effects and risks or to go to a physician based on these advertisements as compared to their rural counterparts. Older urban consumers were more aware of the Medicare Part D drug insurance programme, but less satisfied with these programmes compared to rural residents who were also Medicare Part D participants. The paper closes with a discussion of the implications of these findings.</p
In this article, we report the results of a study conducted to determine consumer perceptions of the...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
Direct to consumer advertising of prescription drugs (DTCA) accounts for approximately $5 billion in...
Direct-to-consumer (DTC) advertising in the United States has dramatically increased as pharmaceutic...
This study explores the connection between perceptions of direct-to-consumer (DTC) advertising based...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescrip...
The pharmaceutical market is one of, if not the, most heavily regulated industries. This includes th...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
Objective To conduct a pilot study exploring seniors’ perceptions of direct-to-consumer advertising ...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
In this article, we report the results of a study conducted to determine consumer perceptions of the...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
Direct to consumer advertising of prescription drugs (DTCA) accounts for approximately $5 billion in...
Direct-to-consumer (DTC) advertising in the United States has dramatically increased as pharmaceutic...
This study explores the connection between perceptions of direct-to-consumer (DTC) advertising based...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescrip...
The pharmaceutical market is one of, if not the, most heavily regulated industries. This includes th...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
Objective To conduct a pilot study exploring seniors’ perceptions of direct-to-consumer advertising ...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
In this article, we report the results of a study conducted to determine consumer perceptions of the...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
Direct to consumer advertising of prescription drugs (DTCA) accounts for approximately $5 billion in...