Consumption of Diet and Nutrition Information in Digital Magazines Marketing to Latinx Women

Objective: To examine the types of nutrition and health-related articles published in digital magazines directed toward Latinx women; and to examine the extent to which advertisements about food, nutrition, and weight-loss are prevalent in these media. Design: A descriptive content analysis was completed for five digital magazines marketing to Latinx women. A total of 1,234 articles and 3,001 advertisements were examined for nutrition and health-related content. Results: Early editions of digital magazines directed towards Latinx women included more advertisements than articles on the topics of food and health. Among the articles, very few (0-30%) included health and nutrition information that came from a reliable, evidenced-based source. Conclusions and Implications: Public health researchers should continue to examine mass media exposures of health and nutrition messages, especially media directed towards populations disproportionately affected by diet-related diseases. Overall, this study provides recommendations for health and nutrition professionals to contribute expert content to digital media targeting the Latinx community