Analisis Determinan Market Share Dengan Return On Asset Sebagai Variabel Moderasi (Pada Bank Umum Syariah Di Indonesia Periode 2015-2019 )

The purpose of this study was to determine the determinant of market share expected in early return on assets as variebel moderation in Islamic banks in Indonesia period 2015-2019.This study uses independent variables Mudharabah Deposits (DM), Profit Sharing Rate (TBH), Non Performing Financing (NPF), with Return On Asset (ROA) as a Moderation Variable. The dependent variable in this study is Market share. This type of research is quantitative with sampling techniques using all secondary data sourced from OJK publications in the form of statistical monthly reports of Islamic commercial banks and national banks. Obtained 60 monthly data from all Islamic commercial banks for the 2015-2019 period as a research sample. The data analysis method used is multiple linear regression using SPSS version 24 software The results showed that partially the Mudharabah Deposit ( DM), Profit Sharing Rate (TBH), and Non Performing Financing (NPF) variables had a significant effect on market share. The moderating variable ROA can significantly moderate TBH and NPF on market share, while ROA does not moderate DM to market share. Keywords : Market share, ROA, NPF, Mudharabah Deposit, Profit Sharing Rate