Analisis Keputusan Nasabah Menabung Di Bank Syariah (Studi pada Perbankan Syariah di Surakarta)

This study aims to examine the effect of service, promotion, location and level of religiosity on customer decisions to save at Islamic banks. The method used in this study is a quantitative method. The data used is primary data. Primary data was obtained from filling out questionnaires by Islamic Bank Customers. The population in this study were all customers of Islamic banks in Surakarta. The sampling technique used is incidental sampling with a total of 96 samples. The data analysis technique used is multiple linear regression which is processed with SPSS version 21. The results of this study indicate that the Service Variable, Promotion, has an effect on savings decisions at Islamic Banks with sig values of 0.001 each; 0.023 and 0.001, the level of religiosity variable does not affect the customer's decision to save at Islamic banks with a sig value of 0.670