TVORNICA RAVE U OZRAČJU POČETAKA KEMIJSKO-FARMACEUTSKE PROIZVODNJE NA PODRUČJU HRVATSKE

U radu je prikazan razvoj i poslovanje kemijsko-farmaceutske tvornice Rave d.d. osnovane 1922. u Zagrebu. Na temelju arhivske i građevinske dokumentacije, stručnih i dnevnih glasila te promotivnog materijala rekonstruiran je smještaj tvorničkog kompleksa u zagrebačkoj industrijskoj zoni, prezentirane su njezine marketinške strategije i utjecaj na razvoj domaće proizvodnje lijekova i higijensko-sanitarnih potrepština. Kao važan motiv svoga poslovanja tvornica je isticala osamostaljivanje Rave kao domaće industrije od tada dominirajuće strane industrije, nacionalna obilježja svoga poslovanja te promicanje suradnje s mladom domaćom industrijom. U skladu s tim Rave d.d. sudjeluje u izgradnji i razvoju domaće farmaceutske proizvodnje i doma- ćeg tržišta, poticanju razvoja suvremene industrije i borbi za povoljnije uvjete svoga poslovanja. Njezina je do sada neistražena povijest značajan segment početaka farmaceutske proizvodnje, ali istodobno i prilog poznavanju početaka poduzetništva na našim prostorima kao nezaobilaznog elementa u podizanju svijesti o nacionalnoj proizvodnji, razvoju i identitetu.The paper presents the development and business of the chemical-pharmaceutical factory Rave PLC, founded in Zagreb in 1922. Based on archival and building documentation, professional and daily newspapers, and promotional material, the formation of the factory complex in the Zagreb industrial zone was reconstructed, its marketing strategy and its impact on the development of domestic drug production and hygiene and sanitary necessities were presented. As an important motive for its operations, the factory emphasized industrial independence, the national features of its business and the promotion of cooperation with young domestic industry. In accordance with the above-mentioned text, Rave PLC participates in the construction and development of domestic pharmaceutical production and market, encouraging the development of modern industry and struggle for more favourable conditions of its business. Its unprecedented history is an important segment of our pharmaceutical past, but also an indispensable element of knowing the industrial development of the wider region. This segment of the beginnings of pharmaceutical manufacturing is essential in knowing the origins of entrepreneurship in our region as a significant element in raising awareness of national production, development and identity