THE PROJECT APPROACH TO DEVELOPMENT OF A LOGISTICS CONCEPT OF ENTERPRISE MANAGEMENT

Tradicionalni modeli upravljanja poduzećem kao samostalnim konkurentnim sustavom nisu primjereni recentnim uvjetima poslovanja. Sve prostranije i dinamičnije poslovno okruženje pretpostavlja, kao uvjet opstanka, promjenu paradigme upravljanja suvremenim poduzećem. Umjesto determinističkih modela optimizacije stanja orijentiranih naknadnim informacijama o rezultatima poduzetih aktivnosti, suvremeno poslovanje zahtijeva projektni pristup i rezultatno simulacijsko modeliranje aktivnosti temeljem prethodnih kontekstualnih informacija o potrebama krajnjih potrošača. Suvremeno poduzeće treba kontekstualizirati kao podsustav opskrbnog lanca, od izvora sirovina do krajnjih potrošača, koji kooperativnom konkurentnošću u pojedinim fazama lanca opskrbe dodaje vrijednost za krajnjeg korisnika i upravljačkim fokusom na logističke tokove dinamički optimizira svoje poslovanje.Traditional models of enterprise management, in which an enterprise is viewed as an independent competitive system, are unable to fulfil the demands of modern business. In an increasingly global, dynamic business environment, changing paradigms in managing a modern enterprise have emerged as critical preconditions for the survival of a business. Instead of outcome-based deterministic optimization methods that are supported by results of the activities undertaken, modern business requires a project approach and resultant simulation activity modelling based on given contextual information on what end consumers need. Modern business requires contextualization of entrepreneurship where an enterprise tends to function as subsystem in a supply chain, across the entire value chain, from raw material to end consumer, building cooperative competitiveness at various phases of supply chain management to add value for end-user and dynamically optimizing business by concentrating on logistics flows