GENERATION INVESTIGATIONS IN THE WELLNESS TOURISM IN HUNGARY

In the initial phase of our research we investigated the spectrum of health tourism. We reviewed the related international reference literature and its conceptual development. We conducted a large sample survey based on Ardell’s model for the analysis of the Hungarian wellness tourism. Our research results showed significant differences in the wellness habits of the different generations. Due to this we paid special attention to Generation Y. Using our primary and secondary research work we investigate that to which extent does the wellness philosophy apply to Generation Y of the Hungarian wellness tourists. The results of our questionnaire survey may contribute, as a guide, to the deeper knowledge of the relation of the inland tourists from the Hungarian Generation Y to the wellness and their needs. We model our empirical research results in an innovative way using the five love languages, which may be a practical guide for the providers to raise the interest of and address Generation Y in wellness facilities. According to our observation this may contribute to the reinforcement of the individuality of the wellness providers. Due to this the service is coupled with such a unique function which makes the provider unique and its service can appear on the market as a Unique Selling Product