Proces certificiranja prema standardima ISO 9000 u posljednjim godinama doživljava izuzetan razvoj, a broj izdanih certifikata eksponencijalno raste. Rad predstavlja analizu stanja i razvoja procesa certificiranja prema standardima ISO 9000 u Svijetu i Europi s posebnim naglaskom na Hrvatsku. Usporedbe i predviđanja temelje se na logističkom modelu prvobitno upotrebljavanom u analizama razvoja bioloških sustava.The certification process has developed consistently in the past years, and the number of issued certificates has grown exponentially. The paper represents an analysis of the certification process in the World with an overview of the Croatian situation. Comparisons and forecasts are based on the logistic model