Woman is a wolf to woman? On misogynic figures of journalistic discourse

Ionako nedovršeni proces emancipacije žena u Hrvatskoj dodano kompliciraju žene koje imaju medijsku moć, jer su je usmjerile protiv žena. U radu se iz vizure feminističke kritike analiziraju dominantna mizogina retorička sredstva u novinarskom diskursu (uglavnom u revijama za žene), a autorica upozorava i na recentnu pojačanu mizoginost slikovitih izraza, pogotovu kada se radi o ženinim godinama, kilogramima i izgledu tijela, kao i na pojačanu mizoginost oglašivačke retorike (agresivnije reklamne poruke). Na kraju se obraća pažnja i na u suvremene rječnike hrvatskoga jezika i na definicije leksema „žena“.Women who have media power additionally complicate the anyway unfinished process of emancipation of women in Croatia, because they turned it against women. From feminist criticism viewpoint the paper analyses the dominant misogynic rhetorical instruments in a journalistic discourse (mostly in reviews for women) and the author also calls attention to a recent intensified misogyny of figurative expressions, especially if they are about a woman’s age, weight and body appearance, as well as to intensified misogyny of advertising rhetoric (aggressive commercials). In the end, attention is drawn to contemporary Croatian language dictionaries and to the definitions of the lexeme “woman”