For tourism as one of the most propellant and yet at the same time one of the most sensitive and most flexible industries, slowly but surely, the time of counting tourist arrivals and their overnight stays is coming to an end. Tourist experiences are becoming a part of the economic offer, together with the goods and services, i.e. they are the response of the service provider to the demand of the contemporary user (tourist) who wants to be treated in a personalised and memorable manner. In this way the need for a balanced coordination is created, i.e. preparation, implementation, monitoring and correction in management of life and of activities in every single tourist destination – from the urban planning, the utility infrastructure, the of...