The interest of visitors to protected natural areas in \u27green\u27 accommodation

The development in tourism should be done within the framework of environmentally friendly tourism. A part of environmentally friendly tourism is the development of "green" hotels. The main objective of this study was to investigate the extent to which visitors to the protected natural areas are interested in "green" hotels. It was conducted on a sample of visitors to ten protected natural areas in the Czech Republic. The results reveal a low interest for this type of accommodation. Pro-environmental orientation of visitors is comparable to other areas. Relaxation is the most participated activity among these visitors. Non-parametric regression with the normal distribution of dependent variable and Log Function was used to identify predictors of such an interest. A higher degree of interest was identified among the environmentally oriented visitors. A higher degree of interest was also identified among bicycle tourists, gamekeepers, anglers (who are gamekeepers at the same time) and female anglers. A higher interest in environmentally friendly accommodation is generally higher among female tourists rather than among male tourists. Those categories have identified the main target segments (each distinct one from another) of the potential creation of the supply of such an accommodation in vulnerable areas