Supply chain – a key factor of the sustainable development of city centers

In the paper importance is given to the organization of the supply chain for a more efficient delivery of goods to city centers. Logistics activities are closely related because they depend on each other. The ultimate goal is to bring the product/goods to the end customer/consumer as soon as possible, on time, at the lowest cost, in perfect condition and in the appropriate quantity. The mutual coordination and cooperation of all participants in the supply chain can result in a satisfied end-user/customer. The development of information – telecommunication technologies – will greatly affect the future development and efficiency of the supply chain by finding new transport solutions that would mostly affect city centers. The paper mostly emphasizes the context of the delivery conditions in Rijeka’s city center with a proposal for the location of a future centralized distribution center