How Does a Modern Reader Read Old Newspaper Ads?

U radu se opisuju pozivi na pretplatu časopisa Kolo te nekoliko letaka iz Zbirke sitnoga tiska Hemeroteke Muzeja Slavonije u Osijeku: poziv na oglašavanje u časopisu Die Drau, proglas o zabrani Narodne obrane i Radničkih novina te obraćanja pretplatnicima Hrvatskoga lista. Usporedbom izvorne građe i podataka iz drugih medija potvrđuje se potreba uporabe izvorne građe, osobito kada je riječ o slabo poznatoj Zbirci sitnoga tiska.The paper describes calls for subscription for the periodical Kolo and several leaflets from the Collection of Small Printed Materials of the newspapers library in the Museum of Slavonia in Osijek: the call for adds in the magazine Die Drau, the banishment proclamation of Narodne novine and Radničke novine and the address to the subscribers of Hrvatski list. The comparison of original materials and of the data from other media corroborates the need to use original materials, especially those from the rather unknown Collection of Small Printed Materials